Jitsie

100% Trials is what we are all about!

Jitsie is the leading brand in trials for apparel, parts and accessories. We are passionate about trials and our focus on all things trials is a clear choice we made on day one of the creation of the brand. We have and always will stay true to that vision.

In the early 2000’s, there wasn’t really an aftermarket for trials products and finding or purchasing special parts for trials bikes was pretty much impossible. Jitsie is the brainchild from Jan Cardinaels who created the brand as part of a project in his graduation year at university in 2002. The task was to come up with a new product, create a brand name for it and to create a company that would handle the distribution of that product. The outcome of the project was the first ever Jitsie product: a pair of carbon fork protectors for a Showa front fork. Did you know Jitsie supplied the carbon fork protectors to the Montesa HRC team with World champion Dougie Lampkin? Those fork protectors were sold on the Jitsie website, which was quite a challenge to set up during the early days of e-commerce.